Regular as Blog Work

I have a guilty secret.  I’m not proud of it, I hardly even remember when I started doing it, but now I’m hooked.

Sure, I could give up if I wanted to – I just don’t want to.  What is it? Failblog.org

It’s a silly website dedicated to videos and photos depicting epic fails of all sorts.  Before I check the news headlines, before I check my emails, hell, before I even check on my kids I have to have my daily fix of fail.

The reason is, I know there will always be more fail. Never will there be a fail free day. The world will never manage to coordinate a massive run of epic wins so that the good folk at failblog don’t have a new post to entertain me with.

I don’t mind the odd minor fail, even an occasional fail-fail but there is ALWAYS a new fail of some description, often 3 or 4 a day. If however, I logged-in for my daily fix and just once there was no new update, I would feel cheated, ripped-off – disappointed.

I may not return, I may decide I can do without this rubbish and move on to lolcats or something more erudite.

What’s my point? My point is that most humans love routine, in this chaotic world full of choice we like to have certain rituals that require no thought, we can just do them on auto-pilot without effort and get our needs predictably met.

It’s what fast food restaurants thrive on, regular columnists in newspapers and even the next book from ______ insert your favourite author here.

So make sure you provide your readers with their daily fix, their blogployment All-Bran.  Blog ahead, schedule those posts do whatever you need to do but don’t make excuses and don’t let them down. They’re depending on you.